Think Newspapers Are Yesterday’s News? Think Again

May 20, 2020

Mark Twain had this famous response when he read about his “death” in the newspaper:

“The reports of my death are greatly exaggerated.”

Now the tables have turned. The death of newspapers is being reported when millions of people worldwide are still reading the daily news. Such irony. Saying newspapers are finished is the ultimate fake news.

A single newspaper report is still one of the most powerful drivers of opinion. More powerful than a trending Twitter posting, a viral Facebook post or a top Instagram hashtag. Just ask the unfortunate vacation property owners in and around Playa Del Carmen, a popular resort town on the northeast coast of the Yucat√°n Peninsula in the Mexican state of Quintana Roo, otherwise known at the Mexican Riviera.

In February 2018, just weeks from the peak tourist season, they were preparing to welcome thousands of vacationers eager to escape a long, hard winter. The hordes of sun seekers included my wife and myself. We were booked to spend a week in late March at our favorite winter get-away: the Iberostar Grand Paraiso, about thirty minutes by car from Playa Del Carmen.

Then came the shocking news that a tourist ferry in Playa Del Carmen was “bombed” on Feb 22, 2018. The following story, supported by a videowas even more disturbing. Twenty-five people injured! The U.S. Embassy warns travelers to stay away from the ferries and parts of the Caribbean resort city!

Two weeks later, another “bomb-like” device was found on another ferry. It was removed without going off. On March 21, the day we left for our holiday, the U.S. Embassy removed its warning.

So what do you think happened? Did the sun-seekers ignore the news? Did the hotels do their usual booming business? Based on my findings, drawn from an admittedly small sample size, the answer would be a resounding no.

The bad news, once released, trumped everything. It could not be reversed — no more than you can put the toothpaste back in the tube.

Evidence of the fall-out created by the news report was easy to find, starting from the moment we entered customs at the Cancun Airport and breezed through in record time because there were no lines (Exhibit A).

When we arrived at our resort, virtually nothing was the same as usual: there were fewer guests on the grounds (Exhibit B), several of our favorite specialty restaurants were closed for most of our stay (Exhibit C) and I could get any golf tee time I wanted, and actually had to change my original tee time because there were no other players in that slot (Exhibit D).

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Media Agencies Know – And Aren’t Telling

April 2, 2020

In this new age of technology running the show in just about every industry you can think of, it is safe to say that more traditional fields like advertising have had to adapt. While some of these agencies weren’t quite up to the task, others morphed into top-tier advertising media agencies and used the power of technology to their advantage. This, in turn, allowed the companies who hired them to also excel.

Regardless of the era, however, one of the main points of contention between clients and advertising agencies has been a lack of communication. Clients feel out of the loop and uninformed about the plans and strategies they paid for, and this never bodes well for anyone. Clients lose faith in their advertising agencies, and these agencies begin to lose clients.

It’s possible that the reason for secrecy might be these agencies trying their best to maintain a proprietary hold on how they do business. After all, if the client can do the same work or if a competitor was privy to this information, any advertising media agency would be in a real pickle. Still, this doesn’t quite satisfy the idea of an ad agency deciding to keep a proverbial wall between itself and a client. What gives?

If you’re a company that’s wanted a little insight into what advertising media agencies know but aren’t being too forthright about, here’s a little 411:

They Change As Much As Clients Do – Being in business is tough for clients, which means that advertising media agencies have to stay ahead of the game to get you to where you want to go. As business ebbs and flows for you, so, too, does it change for them. They’ve just got better poker faces.

The Human Touch is Vital To Their Existence – Even the though the technological push is strong, agencies do their best to keep the human connection front & center in all they do. It’s when this focus is lost that relationships fall apart.

Technology is A High Priority – If you’re in media, you need to know all about devices, platforms, the Internet, social media, and everything in between. Clients rely on this knowledge to take them to the top.

Media is A Blur – Here’s where things get a little weird. The definition of media has changed so much in just the last few years that knowing what media represents can be hard. In many ways, this can be advantageous because if media is blurred, then how it’s used can also be unique and diverse.

Opportunity versus Advertising – Agencies know it, and so do you. Advertising will be more about what kind of opportunities can be created rather than just getting the word out about your business. Whether it’s the agency or their client, if there is no opportunities to explore, then you might be sunk.

Advertising media agencies are certainly the way the ad game is being played this day and age, and if you want to keep up with the fast-paced world of business, your company needs to get wise to the ways of these agencies. That said, it’s important to know that they, too, derive their own existence from the same resources whose depths they plumb for your business. As such, it benefits both the agencies and their clients to maintain a strong relationship with open communication and understanding.

Discovering The Truth About

March 22, 2020

Tips to Consider When Choosing a Restaurant

You would want to find a restaurant which will you and your friends or family, a pleasant experience. A good restaurant sells itself to customers from the reception point. It is not easy to choose a restaurant owing to the issues involving food safety. You may want to have a good in a restaurant that provides the best cuisines that you prefer. A good restaurant attracts several customers by offering excellent customer services. Different restaurant give different customer services and therefore, you need to aspire to choose the one that is well known for excellent service. You should know that most restaurants usually opt to survive the competitive business world by offering the best customer services. You need to know the characteristics of an ideal restaurant that is suitable for you.

You need to think about the condition and the environment of a restaurant before you decide to have a meal there. A good restaurant should necessarily work in good condition and have a clean environment. The state of a restaurant determines the first impression that it would give the clients. As a client, you would prefer a restaurant to have a d?cor that suits your style. You should note that the conditions within a restaurant set the feelings in the customers. The restaurants should also operate in a clean environment to prevent food contamination diseases. You should ensure that you choose a restaurant with daily cleaning routines.

You need to find the staff working in the restaurant before choosing the restaurant. The response of the staff members paints the overall picture of a restaurant. An ideal restaurant should have staff members who provide high quality services to the clients. It is essential to consider that restaurant where the staff members are trained in customer services and hospitality. You need to consider a restaurant with hospitable staff members because they would give you a sense of belonging. A restaurant with qualified staff members should have fats responses for client requests.

You need to choose a restaurant based on the prices they tag on their services. You need to think about a restaurant which provides delicacies at affordable rates. It is essential to understand that the food you eat in a restaurant should not in any way, drain your entire budget. Furthermore, an excellent restaurant should offer promotional discounts to attract its customers. A perfect restaurant should drive your loyalty by offering high quality services at affordable rates.

The type of restaurant that you choose should motivate you by leaving a good impact on you.

5 Uses For

January 22, 2020

Benefits of Getting Home D?cor Services From Professionals

There are different items that you can use to decorate your own home. You can always use the decors or you can go ahead and make use of the furniture. Get to decorate your house is always recommended for there are gains that you always enjoy. You need to know that with the d?cor, you get to boost the look of your own house. You will always have your house look well when you make sure to work on the d?cor. The other good thing with the decoration is that you get to boost the value of your own home. It is very important for you to work on the decoration for it is one of the ways that you house worth goes high. When you need home d?cor services and products, dealing with the experts is always recommended.

One of the main reason why you need to get the furniture from these experts is because they sell what is good. You need to understand that these experts always make sure that the furniture they sell is what they can also use for their own house. When you make sure to purchase from them, you will appreciate that you will not have any issue with the furniture. To make it even better, these experts make sure that the furniture they sell are of reasonable prices. They make sure that they sell the items affordably. To make it even better, these sellers are known to be the best for they are good with their clients. When you opt to deal with them, you will enjoy on how good they decide to deal with you.

Getting furniture from the experts is needed since they offer delivery services. If you do not have means to get the items to you home, they agree to bring them to you. Not only that, they agree to assist with the installations. That is what makes it better at all times. They ensure that when you go for them, they offer that you need. They not only sell the furniture but they also sell the d?cor. If you need decors, for your home, they are the people that you should always opt to. They sell a variety of them and this gives you a chance to settle for what is good at all times.

The fact is that there are many experts offering these services but what sets the best experts apart from the others is how willing they are to assist their clients. When you are getting the furniture, you can always ask them for tips so that you can end up getting the best. To make it even better, these experts are known to be the best because of the experience they have in the industry. When you get to help in the decoration, they will always settle for what is good for they have been in the industry for long and they are able to tell what is good.